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This was a self-initated brief after being inspired by festival branding and contacting Bobby Redmond who designed the Lovebox and Citadel festival branding for 2018. I worked on various assets for the festival signage and promotion, keeping to a strong brand feel as well as linking nicely to their existing vibe and direction. It was fun for me to art direct my own brief and understand more about my own designers regarding a brief and my own articulation of it creatively and graphically.
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